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Small Business

The College Shrink

A clearer, more credible site for an admissions and mental-health coaching practice.

A trustworthy site that turns visitors into booked consultations.
Posing shot of a diverse group of talented young team
Client
The College Shrink
Duration
2025 website redesign

The College Shrink

Industry
Mental Health Provider
Location
Massachusetts
Scale
Small Business
Engagement
Design, build, and ongoing support

In Their Own Words

I'm so happy with how my new website turned out! It's a much stronger reflection of my brand and I think it makes it much easier for me to attract the right kind of clients.

Dr. Hanan Khairalla
Dr. Hanan Khairalla
Psychiatry and Behavioral Medicine - Boston, MA
Project Context

Why this engagement mattered

The College Shrink is a Boston-based private psychiatry practice led by a Sudanese-American psychiatrist who specializes in supporting college students through life’s challenges. With a warm, culturally sensitive approach and fluency in both English and Arabic, she helps students navigate stress, anxiety, identity, and major transitions. The practice offers both in-person and telehealth sessions and accepts most major insurance plans, making high-quality mental health care accessible and approachable for students across Massachusetts.

Responsab designed and built the site from the ground up on Drupal 10, with a clean custom theme that reflects the calm, professional tone of the practice. Insurance information, office hours, contact details, and the intake form are all easy to find, With a warm, accessible design, clear information about services and insurance, and a straightforward path to the patient portal and intake form without unnecessary friction.

Project Images

A closer view of the platform and delivery context

Before And After

What changed through the engagement

old College shrink website homepage screenshot
Before

Before

  • A dated site that no longer reflected the brand
  • Slow, hard to update, and unclear to navigate
  • No clear path for visitors to take action

After

  • A modern, on-brand, credible website
  • Fast, accessible, and easy for the team to manage
  • Clear calls to action that turn visitors into customers
Implementation Approach

How the work moved from strategy into execution

Step 1

Discovery and goals

Step 2

Design and content structure

Step 3

Build and quality checks

Step 4

Launch and ongoing support

Measured Outcomes

Students + families

Primary audience

Services → trust → contact

Key journey

Responsive website

Delivery

Next Step

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