Client
Maloney Affordable
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Case Study
Maloney Affordable
One custom built structured listings system connecting search, maps, availability, applications, and editorial workflows.
A Smarter Real Estate Search Experience
Duration
2026 platform development
Technology stack
- WordPress
- PHP
- JavaScript
- Leaflet
- OpenStreetMap
- SendGrid
- Ninja Tables migration
Quick client profile
- Industry
- Affordable housing
- Location
- Massachusetts
- Scale
- Multi-property listings platform
- Engagement
- Platform strategy, UX, migration, WordPress development, and optimization
What the client experience sounded like after delivery
Maloney Affordable Housing connects people across Greater Boston and Massachusetts with income-restricted rental and condo opportunities. Their existing WordPress site listed available properties but gave visitors no easy way to filter relevant properties. Responsab built a custom interactive map search feature directly into the existing WordPress site. Visitors can now explore all available listings visually on a map, filtering by property type, number of bedrooms, bathrooms, and income limits.
Project Images
A closer view of the platform and delivery context
Watch the map feature
Sample remote video wired into the new case study video section so you can test the flow before replacing it with the real Maloney map walkthrough.
Before And After
What changed through the engagement
Before
- Rental and condominium opportunities lived in separate content structures
- Availability data and property content required disconnected maintenance workflows
- Housing seekers needed more precise filters for eligibility, accessibility, price, and status
- Editors needed safer migration, geocoding, and bulk-management tools
After
- ✓One listings platform for affordable rentals and homeownership opportunities
- ✓Advanced search with map, cards, table, selected filters, sorting, and nearby fallbacks
- ✓Structured availability and application paths designed for desktop and mobile use
- ✓Migration, newsletter, geocoding, notification, and editorial tools built into WordPress
Implementation Approach
How the work moved from strategy into execution
Step 1
Audit legacy post types, tables, taxonomies, availability data, and editor workflows
Step 2
Design a unified listing model that preserves rental and condominium requirements
Step 3
Build search, maps, cards, availability tables, application paths, and responsive controls
Step 4
Create migration and editorial tooling so the platform can be maintained after launch
Measured Outcomes
1
Unified listing model
Map + cards + table
Discovery views
Migration + geocoding + notifications
Editorial tools
Next Step
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