Client
Responsab
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Case Study
Responsab Website
Rebuilding Responsab’s own marketing platform on Drupal 11 with Canvas components, structured case studies, transparent pricing, and CRM-connected lead capture.
A governed Drupal marketing system that presents services, proof, pricing, and contact paths without sacrificing editorial control.
Duration
Ongoing platform development
Technology stack
- Drupal 11
- Canvas
- Single Directory Components
- Twig
- Vite
- Tailwind CSS
- Webform
- Responsab CRM
Quick client profile
- Industry
- Digital agency marketing platform
- Location
- Quincy, Massachusetts
- Scale
- Agency marketing and lead-generation platform
- Engagement
- Strategy, UX, Drupal architecture, Canvas components, CRM integration, and launch hardening
Project Context
Why this engagement mattered
An agency website has to do more than look current. It needs to explain services clearly, present proof without overclaiming, make pricing less opaque, and route serious inquiries into the systems the team actually uses.
The Responsab website was rebuilt as a Drupal 11 platform with Canvas-managed composition and Single Directory Components for rendering. Editors assemble approved components rather than freeform page markup, which keeps the design system coherent while still supporting homepage storytelling, service pages, case studies, insights, careers, and contact paths.
Case studies are structured content with profile facts, before/after narrative, approach steps, gallery media, outcomes, and visibility controls for the homepage and logo wall. Lead capture connects through Webform into Responsab CRM, while reCAPTCHA, Tag Manager, and an optional AI visitor assistant support the broader site experience.
The platform also reflects the operational discipline behind the marketing surface: DDEV locally, Composer and Drush deployment, config-as-code, launch QA, and security hardening. The public site at responsab.com is both the agency front door and a working reference for how Responsab builds maintainable Drupal experiences.
Project Images
A closer view of the platform and delivery context
Before And After
What changed through the engagement
Before
- Marketing pages needed a stronger governed component system than one-off layouts
- Proof, pricing, services, and contact paths had to work as one conversion system
- Case studies needed structured fields rather than freeform page dumps
- Lead capture needed to land in the CRM the team uses day to day
After
- ✓Drupal 11 platform with Canvas composition and reusable Single Directory Components
- ✓Structured case studies, services, pricing tools, and clear audience paths
- ✓Webform-to-CRM lead forwarding with spam protection and analytics hooks
- ✓Deployment, launch QA, and security review practices built into the platform workflow
Implementation Approach
How the work moved from strategy into execution
Step 1
Define audiences, proof needs, pricing transparency, and lead-routing requirements
Step 2
Build a Canvas-ready SDC design system for homepage, services, and case-study experiences
Step 3
Model case studies and related content as structured Drupal entities
Step 4
Connect forms to CRM and harden the platform through deployment and security checks
Measured Outcomes
Drupal 11 + Canvas
Platform
Webform → Responsab CRM
Lead routing
Structured case studies
Proof system
Next Step
Ready for similar results?
Let’s discuss your goals and build a roadmap that delivers measurable outcomes with stronger messaging, cleaner systems, and a more accountable delivery process.