IMI PCB Case Study
A credible, technical site for a fifty-year-old precision parts manufacturer.
Quick client profile
- Industry
- Manufacturing
- Location
- Massachusetts
- Scale
- Small to mid-sized organization
- Engagement
- Design, build, and ongoing support
In Their Own Words
The Responsab team's dedication and passion for their work are clear in every interaction. Their leadership and problem solving abilities made our project a great success. They have been our go-to agency for years.
Why this engagement mattered
IMI has been a recognized leader in the fabrication of specialized circuit boards since 1971, serving the aerospace, military, medical, and telecommunications markets.
For a company with this kind of technical authority and client base, the new website needed to reflect the same rigorous performance standards. Responsab designed and built the site on Drupal 10 - clean, professional, and structured around how IMI's customers actually use it: researching capabilities, reviewing certifications, downloading fabrication guidelines, and submitting quote requests.
Since the initial site launch Responsab has continued to manage, host and support the website for over ten years.
A closer view of the platform and delivery context
What changed through the engagement
Before
- A dated site that no longer reflected the brand
- Slow, hard to update, and unclear to navigate
- No clear path for visitors to take action
After
- ✓A modern, on-brand, credible website
- ✓Fast, accessible, and easy for the team to manage
- ✓Clear calls to action that turn visitors into customers
How the work moved from strategy into execution
Discovery and goals
Design and content structure
Build and quality checks
Launch and ongoing support
Measured Outcomes
Partnership
Content focus
Platform
Next Step
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